Ourika is a river in Morocco that rises in the High Atlas mountain, about 30Km from Marrakech. Due to the cold weather in Ourika, women had to adapt by making rugs and blankets out of natural wool. In the beginning, the wool was undyed; only in brown and ivory colors, later they started adding colors to the rugs and got more creative design-wise; by adding geometric shapes, symbols and Imazighen letters to the original design.