Beni Ourain is an Amazigh semi-nomadic tribe located in the Middle Atlas near the city of Fez. The harsh weather conditions created the need for the women to start making rugs to warm their houses. Nowadays, Beni Ourain Amazigh rugs are so popular worldwide.
Beni Ourain is an Amazighen semi-nomadic tribe located in the Middle Atlas, exactly at the east of the city of Fez and south of Taza. It is composed of several different tribes, most of them make their living from sheep farming, and they produce the highest quality of wool, that is why Beni Ouarian rugs became in great demand.
Due to the low temperatures, combined with the harsh and humid weather, Beni Ourian tribes are obliged to make rugs and blankets to stay warm. Then it became the profession of local women, it is for them a safe space to get creative and tell their stories in an artistic way.
Beni Ouarian rugs are well known for being made of 100% premium-quality wool. Along with their unique and minimalist design; it consists mainly of geometric shapes that represent meaningful details. At first, these rugs had a specific design; ivory background and lozenges shapes in black or brown, but with the high demand, they have got more creative with the colors and designs. The process of making these rugs may take months as they are handwoven, therefore, they last for decades.